Free checklist + scorecard · The $50 Lead Magnet Test
Not sure if you have the correct lead magnets? Find out for $50.
Three magnets. $10 a day each. Five days on Meta. Under $5 a lead is a keeper, over $10 you kill it and try the next one. You get an answer before you build anything more.
From Brad Hart, who put out 22 lead magnets before 5 of them worked. The two simplest ones, an 80-term glossary and a seven-prompt sheet, pulled about a thousand leads each at $2–3 a lead.
The five-day scorecard
“$10 times five days. That's it. I get an answer, I move on. I learn.”
One magnet, one ad set, $10 a day, five days. On day six you read one number: what a lead cost. That number tells you what to do next.
Day 1
$10
Day 2
$10
Day 3
$10
Day 4
$10
Day 5
$10
Per magnet
$50
Run three at once: $30 a day, $150 for the week, and you learn about three ideas instead of one.
Under $5 a lead
Keeper
Talk to the first ten leads. Then, and only then, raise the spend.
$5 – $10 a lead
Trending
Don't build more. Fix the headline, the subhead and the button, then run the same $50 again.
Over $10 a lead
Kill it
Try the next magnet. One in seven works. Don't take the six personally.
Meta first: the fastest, cheapest confirmation of whether the hook works. Then everywhere else.
The boring-wins rule
The simplest magnets won.
“It's just so simple that you'd be like, ‘Oh my God, this is boring.’ That's what converts.”
Brad put out 22 lead magnets before 5 of them worked. The two that did best were the two simplest: an 80-term glossary and a seven-prompt sheet. About a thousand leads each, at $2–3 a lead. Nobody needed a paragraph to understand what they were getting.
The urge is to make the magnet better before you test it. That is the trap. “That's like saying, ‘I'm going to work on my fishing bait for three weeks before I go fishing.’” Put the line in the water. The water tells you about the bait.
The above-the-fold fix
People are judging you in eight seconds.
About 80% of visitors decide on three things: the headline, the subhead and the button. If that isn't converting, nothing below it will, and no new magnet fixes it.
From a mastermind call
An insurance agency that had only ever grown by referrals ran its first ads in week one. “One of them had great clicks, but then there was nothing that came from that.” The fix wasn't a new magnet. It was the top of the page.
Great clicks and no leads means the hook worked and the page didn't. That is a $50 re-run, not a rebuild.
What's inside
Seven steps. One week. An answer.
01
Stop polishing the bait
The fishing line. Three weeks on the bait is three weeks not fishing.
02
Pick three magnets
The simplest versions you can stand. If it feels boring, you're close.
03
$10 a day each, five days
Meta first. It's the fastest, cheapest read on whether the hook works.
04
Read the scorecard
Over $10 a lead, kill it. $5 to $10, fix above the fold. Under $5, keeper.
05
Talk to the first ten leads
Before you raise the spend. What they say is the next magnet.
06
Repeat
One in seven works. Don't take the six personally.
07
Do this now
The five-day scorecard, filled in. Plus a copy-paste prompt that drafts three simple magnets from your own call transcripts.
Free. One email signs you in.
Get the checklist and scorecard
What these did
These are the numbers these magnets got. The test tells you what yours get.
22 → 5
Lead magnets Brad put out before five of them got leads under $5.
~1,000 each
Leads from the two simplest magnets, an 80-term glossary and a seven-prompt sheet, at $2–3 a lead.
Week one
A referral-only insurance agency's first ads: great clicks, no leads. The fix was above the fold, not a new magnet.
Questions
The three objections we hear, and one about the price.
- Aren't the numbers too small to mean anything?
- Five days at $10 a day is enough to know kill or keep. It is not enough to scale on, and it isn't meant to be. Prove it small before you go big; the scorecard tells you which magnet earned a bigger budget.
- Shouldn't I email and text the leads too?
- Retarget first, the list second, text last. A trickle before a flood. The test is about whether the magnet earns a lead at all; the follow-up comes after you have talked to the first ten.
- We tried an ad once and it flopped. Doesn't that settle it?
- If it got clicks and no leads, the hook worked and the page didn't. That is an above-the-fold problem, not a magnet problem. Fix the headline, the subhead and the button, then run the same $50 again.
- What does the test cost, and what do I get when I sign up?
- The checklist and scorecard are free. The ad spend is yours: $10 a day per magnet for five days, so $50 per magnet and $150 for three. One email signs you in with no password, and the test sits next to 100+ other free resources at optimus.university.
Prove it small before you go big
Put three lines in the water this week.
Drop your name and email. The checklist and scorecard land in about a minute, next to the prompt that drafts your first three magnets from your own call transcripts.